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A "Blue Ocean Strategy" sees market boundaries and industry structures as flexible. This book was written to help people find new markets, analyze if the new ...
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Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that lasting success ...
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It introduces a concept of creating uncontested market space, allowing organizations to break free from fierce competition and open up new avenues for growth ...
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Chan Kim and Renée Mauborgne argue that tomorrow's leading ...
Blue Ocean Strategy
Book by Renée Mauborgne and W. Chan Kim
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. Wikipedia
Originally published: 2004
Authors: Renée Mauborgne and W. Chan Kim
Genre: Business Management
ISBN: 1-59139-619-0 ISBN 978-1-62527-449-6 (expanded edition)
Pages: 240 pp, 287 pp (expanded edition)
May 11, 2023 · I recently found this awesome book called 'Blue Ocean Strategy: How to Stand Out and Succeed in a Crowded Market.
Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people's confidence, and ...
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant · Hardcover(Expanded) · $27.99 $32.00 Save 13% ...
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory ...
It is about creating new land, not dividing up existing land. Focusing on the red ocean therefore means accepting the key constraining factors of war—limited ...